Content strategy

Your roadmap to true audience connection

Pumping out never-ending blogs, social media posts and Google Ad campaigns? STOP! Just stop! For any content marketing effort to be worth your time and budget, you need to be able to answer a few questions.

Why are you creating it? Who are you creating it for? How are they going to find it? What will make them share it?  

These questions are exactly what our Content Strategies helps you answer. Based on comprehensive research, workshops and the latest best-practice, a Content Strategy gives your brand a clear roadmap for increasing engagement and conversion.  

Tailored to your business, our Content Strategies include:

Ecosystem analysis

How can you know what needs to change if you don’t know what’s working now? We analyse your complete content ecosystem to identify what’s working and what’s not. 

Business goal definition

Aligning business and brand goals with marketing and content goals helps you understand how the Content Strategy fits and what ROI you can expect.

Audience research

The difference between just words, and content, is knowing who your ideal client is, where they spend their time online and how to connect with, and convert, them. 

Comprehensive content audits

You don’t always need to reinvent the wheel. We audit your existing content and identify which to leverage and tweak to build on the results you’ve already worked so hard for. 

Governance and workflows

We establish content governance and workflow processes so your content production can operate at scale. 

Tone of voice strategy

To stand out from the crowd, your brand needs its own voice. We help you find it.

SEO strategy and research

There’s no point creating content that isn’t aligned to what your ideal clients are searching for online. 

Enterprise content

Leading enterprise content projects is a favourite of ours. The more complex, the better. 

We’re your missing puzzle piece

 

Our unique model of scaling up or down for each client’s needs means we can be whatever you need us to be. We can leverage any strategic work you’ve done so far, or start completely from scratch. 

Audience profiles already set? Not a problem.
Business goals defined? Great!
500 or 5000 existing content items that need reviewing? We love it!

Our Content Strategies will give you a holistic content vision for your brand based on in-depth research into your online landscape, mapped against your business goals. 

We make it quick and easy for you

Our Content Strategies don’t require hours and hours from you and your team.

From briefing calls to audience research workshops, workflow research to analytics access, most client teams spend less than four hours of their time with us to achieve the best results.

WE’LL DELIVER THE GOODS 

Our professionally designed Content Strategies are regularly presented to the Boards, C-Suites and the external partners of our clients. Stored in the cloud, our strategies are easy to access and share. And once we move into Content Creation, your strategy becomes a living document – regularly updated with everything we learn from the content’s success.

We map it all out

The biggest pain point for many clients is ongoing content idea generation. We know coming up with ideas is challenging – that’s why we do it for you. Based on our Content Strategy research, we put together a Content Calendar of exactly which content we’ll produce and when we’ll publish it.

HAVE QUESTIONS?

client love

“Sarah is a fantastic copywriter. Not only is she cost and time efficient, her level to detail is exceptional. I strongly recommend Sarah.”

Nicole Pacetta

Lendlease

“Sarah has been wonderful to work with on our new website: on time, listens well and updates based on feedback. She’s professional with an understanding of what we need as a client. We would recommend Sarah to any business wanting copywriting expertise.”

Alicia Lonergan

Barnardos NZ

“Fantastic experience from day one right through to final. Sarah knows her stuff and knows how to get the best out of clients to deliver it. I wish their were 10 stars it's what she deserves.”

David Leiton

Uberbrand

“Put simply, working with Sarah was a logical, worthwhile, thought-provoking and overall brilliant experience. She has an intimate knowledge of SEO best-practice and is able to translate this into high quality content that works well with design and other website functionality. I wouldn't hesitate running another project via Content Copywriting and recommending them/her to my network for similar projects.”

Duncan Khoury

Octet

"Great news. We LOVE your strategy and we love you. Brilliant work!"

Kate Freeman

Futrli

"Hey Sarah. This is awesome. Seriously impressed. You made a fairly boring topic engaging. Nice!"

Matt Thorne

Multiverse

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We’re all about content. Content that connects with – and converts – your ideal clients.

And you? You’re all about making your clients’ lives better.

That’s why you need our content marketing agency on your side. We’ll create the content your business needs to drive traffic, engagement and sales.

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